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This Fourth Edition helps readers develop the wide–ranging knowledge and analytical skills they need to succeed in today s burgeoning and dynamic hotel industry. This comprehensive volume encourages critical thinking by providing different points of view through contributions from sixty leading industry professionals and academics. Within a coherent theoretical structure, this updated edition…
Manajemen Pemasaran, Pemasaran Jasa Hotel, Menganalisis Perilaku Konsumen dan Keputusan Pembelian, Nilai dan Kepuasan Pelanggan, Segmentasi dan Penargetan Pasar Jasa
This collection of articles presents the broad theme of heritage tourism and focuses on its role in community planning and development with a special emphasis on countries in development
Buku ini menyediakan bimbingan bagi para supervisor tentang bagaimana mengatasi persoalan mereka sehari-hari dan bagaimana meningkatkan efektivitas program pengembangan diri sebagai pemimpin.
Based on the author's extensive personal experience in the field, this is the first book on human resources management to focus exclusively on the complexities of the hospitality industry. Definitive yet user-friendly, it deals comprehensively with the "ins and outs" of all the dimensions of caring/leading required of hospitality industry employees to achieve optimum performance. It explores th…
This new book focuses on the important concern of sustainability in tourism and hospitality industry. As the world’s natural resource base is limited, the world is looking for solutions in the domains of energy, water, alternate building materials, resource redeployment, and sustainable livelihoods as well. The tourism and hospitality industry is a large deployer of natural and created resour…
teknik mengimplementasikan manajemen sdm berbasis kompetensi untuk meningkatkan daya saing organisasi