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Pariwisata adalah institusi sosial yang sangat penting dalam dunia modern yang dapat dipelajari. Salah satu bentuk kegiatan tren industri pariwisata masa kini adalah kegiatan MICE yaitu suatu pertemuan yang biasanya diselenggarakan selama tiga sampai enam hari, yang memuat program diskusi dan program sosial yang kesemuanya diselenggarakan untuk memperluas kesempatan menjalin hubungan atau kerja…
super taurism preneur A-Z inspirasi bisnis dan mengelola bisnis pariwisata
This book is organized around the 14 "Service Principles" with a chapter dedicated to each. The most recent research is integrated throughout to support each principle and each chapter provides "Exemplars of Excellent Service". A "Moment of Truth" feature interspersed throughout the book provides an open-ended guest service vinette and allows the reader to provide an appropriate response or ana…
Authoritative coverage of every aspect of resort management and operation The resort industry is booming, increasing the demand for energetic management personnel well–versed in the unique issues and problems of resort management and operations. From activity programming, guest safety, and security to corporate and meeting planning, the management of seasonal employees, and more, Resorts: M…
Indonesia stretches along the equator in a chain of islands from Burma to Australia. In this archipelago, the traveller can venture into tropical wilderness, visit white beaches, mingle with the crowds of a modern city or join in the traditional festivities of a remote village, climb a mountain or dive to a coral reef.;Part of an international series embracing exotic travel destinations, this v…
Brand destinasi negara merupakan suatu masalah yang masih sangat baru, baik pada kajian pariwisata, pemasaran, komunikasi maupun kebijakan publik di suatu negara. Di berbagai negara, sektor pariwisata (tourism) ini telah menjadi fenomena sosial dan ekonomi yang sangat menarik, di mana kajian komunikasi menjadi wilayah kajian yang sangat strategik ketika ditinjau dari fenomena tersebut. Pada ban…