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This bestselling principles text vividly illustrates management theories by incorporating the perspectives of real-life managers. Throughout this text, students will see and experience management in action, helping them understand how the concepts they’re reading about work in today’s business world. The eleventh edition contains two new chapters on diversity and change, as well as upda…
The 9th Edition of "Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to …
With its clear explanations and illustrative graphics, QuickSteps to Winning Business Presentations is the fastest, easiest way to achieve professional business presentation skills using Microsoft PowerPoint. Learn how to conceptualize presentations, gather and prepare materials from a variety of sources, and adapt presentations to different types of audiences and situations, including Web deli…
Ben & Jerry's has one. So do Tiffany's and Smucker's and Microsoft. It doesn't matter whether you're a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company…
"I AM is a fascinating, in-depth and eye-opening look at the very essence of how each of our lives are created in every moment." - Hale Dwoskin, author of the New York Times bestseller, The Sedona Method and featured teacher in The Secret For centuries humankind has been asking fervent questions about the meaning of life. As Howard Falco learned, the answers to these questions can ultimately…
Provides an overview to the essential concepts of marketing, discussing such key areas as marketing systems and research, consumer behavior, market segmentation, product management, distribution, promotion, and international marketing