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This is an adaptation of Lovelock's best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultures, business and economic environments. While retaining the salient features presented in the original text, the adaptors have successfully infused the entire book with pertinent examples, rich case s…
Buku ini patut dibaca oleh orang yang ingin sukses dalam menyelenggarakan berbagai acara, dari mahasiswa, public relations, atau bagian promosi perusahaan, distributor MLM, atau kelompok organisasi atau perkumpulan, sampai acara pribadi atau individu.
I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes - where we actually buy the book for the students as…