Gaya APA
Lovelock, C. et al (2002).
SERVICES MARKETING IN ASIA MANAGING PEOPLE, TECHNOLOGY AND STRATEGY .
Singapore:
Prentice Hall.
Gaya MLA
Lovelock, Christopher. et al.
"SERVICES MARKETING IN ASIA MANAGING PEOPLE, TECHNOLOGY AND STRATEGY".
Singapore:
Prentice Hall,
2002.
Text.