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MARKETING FOR HOSPITALITY AND TOURISM ED 6TH

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Ketersediaan
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Perpus Utama 658.81 KOT m
B00100
Tersedia
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Perpus Utama 658.81 KOT m
B00889
Tersedia
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Perpus Utama 658.81 KOT m
B00890
Tersedia
#
Perpus Utama 658.81 KOT m
B00891
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.81 KOT m
Penerbit
London : Pearson Education.,
Deskripsi Fisik
-
Bahasa
English
ISBN/ISSN
1292020032
Klasifikasi
658.81
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
6
Subjek
Pariwisata
Marketing
Pemasaran
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait
JudulEdisiBahasa
HOSPITALITY MARKETINGen
DEVELOPING HOSPITALITY PROPERTIES & FACILITIES (Second Edition)2en
Pearson New international Edition INTRODUCING HOSPITALITY6en
THE POWER OF DIGITAL MARKETINGid
HOTEL AND LODGING MANAGEMENT2en
HOSPITALITY MANAGEMENT LIBRARY : ENGINEERING
HOSPITALITY MARKETINGen
MARKETING MANAGEMENT AN ASIAN PERSPECTIVE ( 2ND EDITION )2Nden
HOSPITALITY MARKETING IN THE E-COMMERCE AGEen
MARKETING MANAGEMENT AN ASIAN PERSPECTIVE ( 2ND EDITION )2Nden
HOSPITALITY, SECRET SKILLS, ATTITUDES, and PERFORMANCE for RESTAURANT MANAGERid
MANAGEMENT ACCOUNTING FOR THE HOSPITALITY, TOURISM AND LEISURE INDUSTRIES: A Strategic Approach 2nd Edition2en
HOSPITALITY AND TOURISM DEVELOPMENT AND EDUCATION (Research and Practice)en
TOURISM AND ENTREPRENEURSHIP INTERNATIONAL PERSPECTIVESen
CASES IN SINGAPORE HOSPITALITY AND TOURISM MANAGEMENTen
TOURISM AND ENTREPRENEURSHIP INTERNATIONAL PERSPECTIVESen
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