Text

SERVICES MARKETING (People, Technology, Strategy)

---

For undergraduate courses in Service Marketing

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

The fundamentals of services marketing presented in a strategic marketing framework.

Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.81 LOV s

Penerbit

New Jersey : Pearson Education., 2011

Deskripsi Fisik

-

Bahasa

English

ISBN/ISSN

9780136118749

Klasifikasi

658.81

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

7

Subjek

-

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar