Gaya APA

Kim, W., Mauborgne, R. (2005). BLUE OCEAN STRATEGY (How To Create Uncontested Market Space and Make The Competition Irrelevant) . USA: Harvard Business Review.

Gaya MLA

Kim, W.Chan., Mauborgne, Renee. "BLUE OCEAN STRATEGY (How To Create Uncontested Market Space and Make The Competition Irrelevant)". USA: Harvard Business Review, 2005. Text.